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Perfumes

Eau de parfum “jerusalem “ night&day

Eau de parfum - Jerusalem was not conceived as an exhibition of one’s own perfume. It is rather to be used when looking for tranquility in challenging moments of the day, or to be worn before going to sleep - to be enveloped and inebriated by its benefits.

This is why we defined it a ‘night&day’ eau de parfum.

EAU DE PARFUM.

Jerusalem is a sacred place for three religions, a destination for countless paths, a treasure chest of knowledge. Jerusalem is beauty: it is simplicity in concert with articulation. It is complexity joint with delicacy. Jerusalem has a perfume. It is a perfume. Giacomo met spikenard as he reached these places of worship for the first time: “Even before its spiritual impact, I remember the material, physical sensation of this scent. Spikenard oil was sold in small phials, as well as myrrh. I brought one home. And I immediately felt that it was my key ingredient”. Indeed, spikenard oil was the first and foremost element in the vision Giacomo was looking for. Something he had confirmation of shortly thereafter, as he left for a new trip to Israel, as well as from following journeys to distant regions of the world that – in turn – have a core of secrecy, a heart of sacredness. “Throughout recorded history, spikenard oil is traced back to the Middle East. Nowadays it grows in the Himalayas, between Nepal, India and China, above three thousand meters of altitude”, he recalls.

With the ancestral and composite nature of spikenard in mind, along with all the different experiences and perceptions that spikenard may represent and intertwine, Giacomo eventually set to work with his master perfumers. He meant to go beyond creating a cosmetic setting around the balsamic and persistent scent of spikenard. What he was contemplating was indeed a ritual, devotional scent. A scent that in the Bible and in the Song of Songs is identified with an unparalleled outpouring of love, self-giving and dedication, one that utterly knows no bounds. “I felt it necessary to somehow plant this fragrance in some kind of fertile symbolic ground. Surrounding it or articulating it was simply not enough. And so we did, by adding notes of cardamom and mugwort, a heart of incense and guaiac wood and base notes of amber and cedar wood”.

This is how this eau de parfum was created. We envisioned it to be not only cosmetic, but also beneficial. Nor is it feminine – or masculine – only. What is it called? Jerusalem, of course. We put it in a smoked cylindrical bottle. You may think of it as a small jar, a flask, a vial, an ampoule: the packaging had to be something lithe and yet tactile, suggesting some distinct form of understatement. The cap is shaped like a smooth, shiny black stone, reminiscent of an actual mineral fragment. Jerusalem is sold at a deliberately anti-exclusive price. Why? Because the benefits of spikenard oil should reach anyone who has an interest in meeting them.